For 1957, a new style gave a longer, wider, lower, and sleeker look with low tailfins. The new proportions and modern styling were a hit with customers to the extent that the Ford outsold Chevrolet in 1957 for the first time since 1935. Engines were largely the same as the year before. The big news for 1957 was the introduction of the Fairlane 500 Skyliner power retractable hardtop, whose solid top hinged and folded down into the trunk space at the touch of a button.
James Bond's Ford Fairlane
In the film Die Another Day, after escaping from the custody of MI6, James Bond travels to Cuba on the trail of North Korean terrorist, Zao. It is there that he meets with Raoul, a sleeper agent who resides in Havana. Raoul provides Bond with some information on Zao who has travelled to Dr. Alvarez's clinic on the island of Los Organos and loans Bond a brown and cream 1957 Ford Fairlane to travel there. The vehicle was ostensibly unarmed and is only seen briefly, as part of a product placement agreement with the Ford Motor Company.
- The name is derived from Henry Ford's estate, Fair Lane, near Dearborn, Michigan.