- Vesper Lynd: "And that makes perfect sense! Since MI6 looks for maladjusted young men, who give little thought to sacrificing others in order to protect queen and country. You know... former SAS types with easy smiles and expensive watches."
- Vesper Lynd: "[Glances at his wrist] Rolex?"
- James Bond: "Omega."
- Vesper Lynd: "Beautiful."
- ―Dialogue from Casino Royale (2006).
Omega has been associated with James Bond movies since 1995. That year, Pierce Brosnan took over the role of James Bond and wore the Omega Seamaster Quartz Professional (model 2541.80.00) in the movie GoldenEye. In all later films, Brosnan wore an Omega Seamaster Professional Chronometer (model 2531.80.00). The producers wanted to update the image of the fictional "super-spy" to a more distinctly sophisticated "Euro" look.
The main reason for the switch to the Omega Diver 300 for the Bond franchise is because of Lindy Hemming, a British woman in charge of costume/wardrobe for the new movies. At the time she thought the Seamaster looked the part of a rogue special operative who also need the ability to dress up. She recognized the history of Omega Seamasters in the Royal Military (importantly SBS like Bond and SAS) which furthered her decision. Hence the choice of the Seamaster Diver by Prince William.
For the 40th anniversary of James Bond (2002), a commemorative edition of the watch was made available, model 2537.80.00 (10,007 units). The watch is identical to the model 2531.80.00 except the blue watch dial had a 007 logo inscribed across it and also machined into the case-back. The band also had 007 inscribed on the clasp.
Daniel Craig, the current James Bond of Casino Royale, Quantum of Solace and Skyfall, also wears the Omega Seamaster: the Seamaster Planet Ocean and Seamaster Diver 300 M in Casino Royale, and even goes so far as to mention Omega by name in the film when questioned by Vesper Lynd. In connection with the launch of the film, Omega released a 007-special of the Professional 300M, featuring the 007-gun logo on the second hand and the rifle pattern on the watch face, this being a stylized representation of the gunbarrel sequence of Bond movies.
Omega released a second James Bond limited edition watch in 2006. This was a Seamaster Planet Ocean model with a limited production of 5007 units. The model is similar to what Craig wears earlier on in the film; however, it has a small orange-colored 007 logo on the second hand, an engraved case-back signifying the Bond connection, and an engraved 007 on the clasp. In Quantum of Solace, Craig wears the Omega Seamaster Planet Ocean with a black face and steel bracelet (42 mm version). Another limited edition was released featuring the checkered "PPK grip" face with the Quantum of Solace logo over it.
The Seamaster Professional Diver 300 M and then later the 600 M Planet Ocean was worn by James Bond in five Bond movies. These Seamasters are made of stainless steel on a stainless steel bracelet, fitted with a blue dial, unidirectional rotating bezel with blue ring and a sapphire crystal.
|Seamaster Professional 300M Quartz - A modifed Omega Seamaster wristwatch with a built-in laser cutter and remote detonator.||GoldenEye|
|Seamaster Professional 300M - A modified Omega Seamaster wristwatch taken by Bond from the Chinese safehouse. The watch had a small, detachable charge that could be detonated by turning the watch's dial. It was later used to remotely destroy a glass jar that had a grenade lodged inside.||Tomorrow Never Dies|
|Seamaster Professional 300M - A modified Omega Seamaster wristwatch. Contains: 1) Grappling hook with fifty feet of high-tensile micro-filament, able to support 800 pounds of weight. 2) A high intensity lighted bezel.||The World Is Not Enough|
|Seamaster Professional 300M - Contains an explosive detonator and laser beam cutter. The new Q states that this watch is Bond's 20th: a reference to the fact that Die Another Day was the 20th James Bond film.||Die Another Day|
|Seamaster Professional 300M -||Casino Royale|
|Seamaster Professional Planet Ocean -||Casino Royale, Quantum of Solace, Skyfall|
|Seamaster Aqua Terra -||Skyfall|
|Unidentified Omega Seamaster -||007 Legends|
|Seamaster 300M "SPECTRE" Limited Edition -||Spectre|
- ↑ "James Bond's Choice: The Omega Seamaster", commanderbond.net, 2004-03-29 (retrieved on 2007-02-21).
- ↑ Lara Magzan, "The business of Bond...James Bond", CNN/Money, 2002-11-25 (retrieved on 2007-02-21).
- ↑ Devin Zydel, "Omega Presents James Bond Exhibition in Geneva", Commanderbond.net 2007-01-06 (retrieved on 2007-02-21).
- ↑ Devin Zydel, "Omega Casino Royale Limited Series Planet Ocean Watch Announced", commanderbond.net 2006-11-05 (retrieved on 2007-02-21).
- ↑ http://www.omega.ch/index.php?id=438&col=2